What are the Characteristics of the best SEO company?

What are the Characteristics of the best SEO company?

Features of the best SEO company

Before choosing the best SEO company or the best SEO engineer, you need to pay attention to the following points:

The best choice is to sign a contract with a company or specialist provider of site design and SEO services before launching the site to design your website based on SEO algorithms from the beginning. Then, optimize and SEO the site in principle. A company that can also provide content production services based on SEO standards would be a great choice. In this case, you can entrust all site design and SEO matters to that company as an annual contract.

But if you have already launched your website through another person or company or have designed the site yourself through WordPress or Joomla, the SEO company must check your website before offering the SEO price thoroughly. Especially if any SEO move has already been made on your site, you must keep the SEO work fully informed. In this case, an SEO company can better analyze your site SEO project. It is interesting to know that if your website has signs of unprincipled SEO work, a professional SEO company will not accept your project at all! And may suggest that you design a new site and use a new domain.

Also, the host and server on which your website is hosted are critical.

To what extent can an SEO Company promise you to reach the top of Google?


no seo company or seo master can promise the first rank of google. characteristics of seo company

No SEO company and no SEO Master can promise you to reach the top of Google. No SEO company and no SEO work has a friendly relationship and exclusive cooperation with Google search engine, and in fact, no one can guarantee Google results.

A professional SEO company with a lot of experience in site optimization and SEO can increase your presence in the first rank of Google search engine. Still, it should not make any promises as a guarantee. You can trust the best SEO company that has many portfolios and successful SEO projects for other businesses.

You should note that some companies use black hat SEO (spam) methods in SEO! Black hat SEO methods use non-standard methods, invisible texts and words, spam backlinks, and other methods that can make your site reach the top of Google faster, but after a while, the overall results Google Input will be removed!

A fraudulent SEO company may enter into a deal with you and commit to getting your website to the top of Google in a short amount of time for a small fee. Even do the same, you and the Google rank. You have seen that you pay the full cost, but after a while, you realize that the site rank is decreasing day by day! Until it is completely removed from Google results! And in that situation, you will have no way to compensate for the damage done!

What is the best solution?

You should ask the SEO company to specify their working methods for site optimization. Of course, you can not expect the SEO company to explain the details of the work and the SEO model, but you can ask the SEO company to provide you with general strategies for your work.

For example, if it uses backlinks for link building, it is clear that it is not reliable! But if you use receiving follow links through ad reporting in high-traffic news agencies with high authority, it will have the best results for your SEO site and can be the right partner for you. Blueweb Online Solution is a digital marketing company, which SEO is one of its services.

8 useful SEO tools to analyze our website

8 useful SEO tools to analyze our website

Useful tools in SEO

Online tools are an integral part of site optimization and site design, with the help of SEO tools we can analyze our website and examine it from different angles, some of these tools are free, and some are costly. Still, in this article, we have tried to introduce more free, valid, and handy SEO tools, we will try to publish new and useful tools, hoping you will use them.

1- Useful SEO Tools | siteliner.com

It is a useful tool and gives the right information in general. For example, if you have two contents that are more than 50% of the same text, it comes to this tool. It gives a duplicate content error, shows broken links, links to pages that are index. Publishes a report of internal links and external links and gives each page of your site a score (Page Power) based on its criteria. The free version of this tool only checks 250 pages of your website.

2- Useful SEO Tools | copyscape.com

A useful tool to find content thieves, with the help of this tool you can find sites that copy your articles, even if only part of your materials are reproduced, this site detects and shows you the copied part gives.

3- Useful SEO Tools | Redirect-checker.org

It is often necessary to check the address we redirected to see if it is 301 or not, this site comes and tracks the redirected address and shows you the full status. 

4- Useful SEO Tools | ezgif.com

It is an excellent tool for gif formats. I can convert video to gif, superbly optimizing gif animated photos by adjusting the quality, resizing, and everything else a gif file needs.

5- Useful SEO Tools | resizeimage.net

A powerful online tool for resizing images can be handy for users who do not have Photoshop.

6- Useful SEO Tools | performance.sucuri

An excellent tool for testing your site’s TTFB load time. The main difference between this tool and other tools is that this site does the necessary research with a test from different places around the world. But other test tools have less of this capability.

useful seo tools DNS

7- Useful SEO Tools | SolveDNS speed test

A good site for testing DNS load time, this site with different servers around the world can show you the time of DNS lookups search, so you can get better results than reported, you can article DNS Lookups reduction methods and Read Reduce DNS lookups to speed up your site.

8- Useful SEO Tools | wordcounter.net

An excellent tool for displaying word density, although we have many tools for determining word density, the difference between this tool and others is that other SEO tools read the URL of a page from you. Still, this tool checks your desired text, the main advantage. There is a small tool to check your desired book.

SEO for wordpress | 7 Easy SEO Secrets in WordPress

SEO for wordpress | 7 Easy SEO Secrets in WordPress

7 SEO Secrets in WordPress

In this article, we have written seven SEO secrets in WordPress.

1-With www or without www:

In the WordPress settings, there is a public section of the site address box where you can specify whether your website will open with www or without www, but why do this? Despite the development of artificial intelligence of Google algorithms, address recognition with www and without www is not yet known to a website for algorithms. They are known as two separate domains and URLs.

To avoid duplicate content, you must choose one of these two modes, and one Redirected them to another. We have two types of redirects: 301 and 302. In redirect 301, the server’s response is the permanent transfer of the website to another address. In redirect 302, the reaction of the server is the temporary transfer of the server. So let see the other SEO secrets in WordPress.

2-Remove additional plugins:

Existence of unnecessary and unused plugins, apart from using WordPress hosting resources, will slow down the website to some extent. Remove extra and unnecessary plugins. It is one of the SEO secrets for WordPress, which is simple, but many don’t do it.

3-Image optimization and SEO:

An SEO image must have the ALT property; the file name (Image name) must be appropriate,. The image size must be specified in the IMG tag, and its size must be reduced as much as possible.

Use the EWWW plugin to reduce the size of your images, the Seo friendly image plugin to add the ALT property, and the google image site map plugin to create a sitemap for images. Before Uploading any image on your site, compress it. The image compressor is a good website for this issue.

404 code-seo secrets for wordpress

4-Identify and delete 404 or broken links:

When the server returns the 404 code in response to the browser request, it means that the file in question is deleted and not available on the server. It is very upsetting for Google and maybe one of the reasons for the site penalty. Use the broken link checker plugin to identify them. This plugin automatically detects broken links and targets unlinked ones.

5-Internal links:

One of the most critical secrets for WordPress is the use of internal link building techniques, linking them in the content of related content, and using keywords in their inline text. Some plugins automatically link some keywords to the specified page; the use of these plugins is not recommended; it is better to connect the relevant content yourself.

6-Cache activation:

Use the cache to save your website template to the user’s system and load it faster on subsequent visits. Use W3C Total Cache or Wp Super Cache plugins to enable cache.

7-Database optimization:

The last option of secrets for WordPress is Database optimization. When you hear about database optimization, you may think of normalizing them. WordPress banks have been normalized as much as possible, and you need to remove some extra information that is not required from the bank to use the WP-Optimize plugin.

We recommend you read “15 reasons that we use WordPress to design websites for our clients”

9 SEO Issues Every Online Business Should Know

9 SEO Issues Every Online Business Should Know

1-What is SEO?

SEO stands for Search Engine Optimization. It can be defined as follows:
SEO (search engine optimization) does not mean cheating or manipulating search engines with unethical methods. They are to help improve the visibility and relevance of websites in natural search results to achieve high rankings.
SEO is a set of methods for changing websites strategically. This process expresses the most important relevant factors of the page and increases its importance in the search results page.
SEO is not a simple process that is easy to implement because it requires a lot of knowledge, experiences, and patience. Search engines are unpredictable with the constant change of their ranking algorithms. Therefore, it is the duty of SEO engineers to keep their information up to date.
Google’s ranking algorithm has more than 200 criteria for ranking a site. Therefore, SEO engineers should consider the most important of these criteria for successful SEO implementation.

history of what is seo

2-History of SEO

The first search engines have launched in the early 1990s; Some of the most popular were Infoseek, Alta Vista, and Yahoo. At that time, people looked at search engines as a list that was done in alphabetical order. There were pages like AAA at the top of this list.
As the Internet grew, newer search engines appeared that used more sophisticated ranking algorithms. These algorithms used keyword density criteria (the number of times a keyword or phrase was used on a page divided by the total number of words on the page) and keyword-like tags to understand the websites’ contents.
With the development of page rankings by search engines, SEO engineers sought to find ways to influence these engines’ ranking using both ethical and immoral methods.
An article published by the New York Times in November 1996 talked about web developers using immoral SEO methods to get to the top of search results. This article explains how web developers can quickly load a site with specific keywords that are usually hidden behind the site graphic, resulting in search engines counting those keywords and increasing the site’s ranking.
As mentioned, getting high rankings for specific keywords was much more comfortable in the early days than today. Using immoral methods at the time was guaranteed to be at the top of the search results list. Search engine algorithms have become more sophisticated today, and it isn’t elementary for optimization engineers to manipulate search engines. However, this cat-and-mouse game between SEO engineers and search engines still exists today and will continue.

3-What are the goals of SEO?

The goal of SEO is to help websites rank high in natural search results and increase the relevance between pages and keywords entered by users. Showing the most pages related to the entered search query has many benefits for both the user and the search engine. The user gets the most relevant search results, and the search engine becomes more reliable because its algorithm shows the most relevant pages.

After SEO started to improve the ranking of sites in natural search results, this process required knowledge and time to implement its methods. Time is the most significant initial investment to optimize a website or a page.
Depending on how we use the competing keywords in the optimization, SEO can take weeks or months to get results. Although search engine optimization results may not effect quickly, the benefits of SEO will increase the site ranking and increase the number of visitors in the long run. Websites need to be on the first page of Google search results, especially among the top three natural results, which account for 58.4% of clicks.
Not surprisingly, websites compete with the products and services they sell for rankings in search results.

It is beneficial for many sites at the top of the search results, especially those that increase the number of their customers as site traffic increases.
A study shows that searchers love to click on natural links in search results; The study found that 72.3% of Google users click on natural links in search results, and only 27.3% of users click on paid list links. It is another reason why companies are aware of the impact of SEO and are willing to spend time and money on it.

In general, SEO goals are as follows:

• It has a significant impact on website visits.
• Creates a brand.
• Will increase site traffic.
• Made the website rank better on the search engine results page.
• Increase product sales.
• The best tool for advertising.

4-What are the essential steps in SEO?

SEO and site optimization is a time consuming and continuous process. There are many techniques and methods to get a better position in Google results, each of which can positively impact this process. To succeed in SEO, we need three primary arms of each site.

What are the three primary arms for SEO success?

1- Technical SEO

Standardization of site coding, observance of SEO principles in design, standard markup, optimization of site speed, design of responsive version, and the like are called technical SEO. To start content marketing activities, we first need a reliable platform and official site.

2- Content marketing

Activities including identifying valuable keywords, analyzing competitors, formulating content strategy, producing relevant content, tagging and categorizing, internal linking, etc. can be considered part of the content marketing process. Success in SEO is almost impossible without content.

3- Targeted link building

SEO technical standards and producing valuable content can take you to the first page of Google results, but to get the 1st rank and compete with older sites, you need external linking for your website. Activities in social networks, specialized forums, comment marketing, buying backlinks, buying ad reporting, etc. called SEO Off-page.

5-What are the SEO Types?

-What is on-page SEO?

On-page SEO is related to the direct control of your website’s code or content, including text, images, links, etc.; In general, everything you upload to your site is related to SEO On-Page. This method is the basis of all optimization efforts because it is where you have the most control. Any changes you make to your site content will affect the search results, so the SEO On-Page method must be done correctly before the SEO Off-Page method.

-What is the off-page SEO?

Unlike the SEO On-Page method, where website development is done with high direct control, the off-page optimization method includes all the upgrades that are done outside of your website. This includes everything that can help you get a high ranking of your site. SEO Off-Page focuses primarily on getting backlinks (links that point to your website from other sites) then optimizes search engine optimization using off-site methods.
SEO Off-Page is an unlimited process run by SEO engineers to get links.

-What is white hat SEO?

In technical terms, white-hat SEO refers to techniques, methods, and strategies that follow the rules and guidelines of search engines. It does not mean cheating or manipulating search engines or users in any way. It is also called ethical SEO because it either has a long-term performance or uses the right guidelines and policies to get high rankings in search engine results.

-What is Black Hat SEO?

In other words, the term black hat SEO refers to a set of commands used to deceive, play, and manipulate search engine algorithms to obtain high rankings. It is essential to know that these methods are immoral and will not be endorsed by any search engine. Using these methods carries the risk of being removed from the database list of Google forever.
Doing black-hat SEO tactics may cause a sudden increase in search results, but can lead to fines or complete removal from the search engine database.

6-What is the impact of user behavior on SEO?

Google’s new algorithms, notably the RankBrain algorithm, try to analyze users’ behavior when searching and optimize the results according to the same ranking. Each time a user searches for a phrase on Google, it will select one or more results in Google Bids. Google will pay close attention to users’ choices. For example, if a site ranks low in Google results, but many users click on it, Google will improve its position.

Also, the time users spend on a site to search again on Google will be especially important. It is called Dwell Time from when a user enters your website until they search for the same phrase on Google again.

Blueweb Online Solutions helps you gain a valuable body of knowledge and experience quickly and improve your position in search results by articles about online courses in SEO training, Google Webmaster training, and SEO training. One of our services is a complete package of SEO for Candian businesses.

what is the importance of seo, what is seo

7-What is the importance of SEO?

Most internet users find their pages on major search engines such as Google, Bing, and Yahoo. Therefore, proper SEO is the key to getting more traffic. Besides, search engines provide users with what they are looking for, so customers will trust your site more than online advertising, and this shows what SEO is worth and why it should be considered.

Keywords searched by users in search engines are very important. Experience has shown that attracting a lot of visitors through Google can guarantee the success of any company. Visiting SEO methods is superior to any advertising and will impose less on you in the long run.

8-Why do search engines need SEO?

Google is a smart engine, but it still needs the help of users. They are always trying to provide better results to internet users. However, there are limitations in this direction that create the need for SEO. Wrong SEO can hide you from users and waste all your efforts, so your competitors will have more traffic and popularity with more mediocre content.

Google crawlers have relatively specific factors to understand the content of the page, which, if you follow them, will increase your chances of gaining a place. These factors are called on-page SEO, and to be successful, we need to know what these factors exactly are in SEO.


9-Articles on Search Engine Optimization

Here are some articles on search engine optimization:
Research in Search Engine Optimization Strategies for Large Website Development
In this study, the researcher believes that when the website’s implementation is completed, the problem that many companies face is that they do not know how to introduce their website on the Internet, which is the best way to enter the site. In this research, based on 77 criteria that have been examined from various sources and search engines, the optimization strategies for website development are introduced as follows:
• Improve site structure
• Keyword strategy
• URL strategy
• Code optimization
• Text processing
• Input link optimization
• Domain and hosting strategy

Analysis of search engine optimization techniques
This study examines and explains the optimization strategy of Google and Microsoft companies, and the case that has been studied and analyzed is the strategies related to Microsoft company. The most important criteria for search engine optimization, according to the researcher, are:
• Add Allow or DisAllow to the sitemap
• Add URL to sitemap
• Add a sitemap to robots.txt
• Use analysis tools to crawl

Search engine optimization to increase website visibility
In this study, researchers divide the factors that affect the increase of site ranking into three or three parts:
Search Engine Owners’ Companies: Searchers run a query on search engine pages, and then the result is displayed on the search engine results page.
Webmasters and Search Engine Optimization Companies are the companies that use a variety of tools and skills to increase the ranking of websites on the search engine results page.
Search engine searchers are people who search for information in search engines.
Researchers believe that people who do optimization activities should be aware of the latest search engine algorithms. They should consider the factors that increase site traffic and the words that end-users are looking for them. Be aware, in other words; they must always keep their information in the above three categories up to date.

Search Engine Optimization: Concepts of Technical Analysis
Researchers believe that search engine optimization is a process that never ends, and there are many techniques to improve a site’s ranking, but it is challenging to implement them all. :
The techniques mentioned in this research for optimization are:
• Increase external links
• Rename files
• One-way link
• keywords
• Use Meta Tag
• Correct use of the title
• Use robots.txt
• Content optimization

We recommend you read “We are a Digital Marketing and SEO Company in Toronto “