That social media is already part of most companies, but knowing how to use it correctly is still a secret that we have discovered at Blue Web, the best SMO Company in Canada. Topics like social media marketing and inbound marketing strategies for business is still a mystery to many. Find out below how social networking and inbound marketing strategies at our social media marketing agency in Canada can help your business.
Define your persona well
Personas are the cornerstone of any social media marketing strategy because they represent your brand to the ideal consumer. Before developing a social media marketing strategy, at Blue Web, the Best SMO Company in Canada, we define your persona well in order to direct efforts to reach the right people with the right language.
Choose the ideal social network for your strategy
A common mistake of many marketers is to believe that the companies they represent should be in every possible social network. Each has its own characteristics and goals, and it is a waste of time and money to profile them all with the illusion that they will be reaching more people and possibly generating more sales. In our social media marketing services in Toronto, we generate content directed to answer any questions, inform or interact with the identified persona for the most suitable social networks. It will generate the most favorable positive results.
Promote your content on the social networks of your choice
Having chosen the social networks that best fit your brand and persona; it’s time to use all the power of sharing and dissemination in your favor through one simple step: sharing in them all the content created in your inbound strategy. At our social media marketing company in Toronto, we spread the word about each blog post, e-book, video, and landing page using specific calls to action to drive interaction. We also take advantage of ad features to reach even more people while always respecting the characteristics of the persona.
Track metrics and mentions
Once the content is disclosed, we monitor the metrics of each social network to have access to data such as click-through rate or the number of downloaded e-books. If possible, we also use specific automation tools to get an idea of all the numbers of social media strategies. Also follow any comments and mentions that come up regarding your brand, as they are a faithful source of what your persona feels or needs and, consequently, a great reference of content to be created.
So, now you know how we use our best SMO Services in Canada to develop social media marketing strategies, how about getting started? Call us today at Blue Web, the social media marketing agency in Toronto, and discuss your social media marketing requirements.
The internet has changed the way people do business. Therefore, it is important to embrace the opportunities of online advertising in Toronto that the internet brings to leverage your business.
Here comes the role of digital advertising companies in Canada such as Blueweb. We bring the most suitable digital marketing strategies according to your requiems, which will make digital marketing worthwhile, without necessarily having to invest large amounts to get a return on your business.
In this post, we will explain what the stages of our digital marketing strategies are.
Keep up and good reading!
- Attract audience
Without attracting visitors to your site, you won’t be able to complete another funnel step. Thus, getting targeted traffic to your target audience is one of the main goals you need to have when investing in digital advertising companies in Canada.
Therefore, at Blue Web, the content marketing company in Canada, we focus on producing content that is related to your market and interests your audience bringing them to your site.
- Convert the audience into leads
After attracting the audience, our digital marketing agency Toronto helps to turn them into Leads, meaning people who will be interested in your business to the point of leaving contact (email, phone, etc.).
But for that to happen, it is interesting to offer something in return to these people: it could be sending a regular newsletter, providing some interesting content (such as an e-book), or even sending promotions and discount coupons.
- Lead the audience through the sales funnel
Once you get in touch with these Leads, it’s time to start relating to them. This means leading them through the sales funnel until they are ready to buy from you.
As we are one of the top email marketing companies in Canada, we develop this relationship using channels such as email marketing, lead nutrition and social networking.
- Sell the products or services
This is the long-awaited moment. Once you have nurtured the relationship with your leads, they are ready to be passed on to the sales team. Note that with our digital marketing strategies, selling ends up taking on a more consultative character, because Lead is already much more informed and prepared about what your company offers.
- Digital marketing analysis
It is one of the great assets of our digital marketing services to measure every strategy. This allows the company to know if it is investing in the right tactics of online advertising in Canada, which ones have brought results and which ones need to be improved.
Metrics such as a number of site visitors, leads and opportunities generated are some of the most important to evaluate. They clearly indicate how the return on investment is being for the company.
Come to Blue Web, one of the top online advertising companies in Canada, and discuss your digital marketing project. Our professionals are always ready to facilitate you.
There is no doubt that digital marketing can leverage your business sales. However, implementing it the right way can be a huge challenge for companies of all sizes. In view of this, Blue Web, the top SEO company in Canada, up with the purpose of developing the tasks that involve this area. But is it really worth hiring one?
The digital environment is dynamic and this requires that your marketing strategies are always pointing to the news and trends of the market. Thus, without knowledge of SEO in Toronto, there is no way to expect the best results in conversions.
In addition to this factor, there are numerous issues that lead entrepreneurs and marketing managers to decide whether to hire SEO companies in Toronto.
Therefore, to learn more about this and find out if you should hire our SEO Services in Canada, keep reading this article and clarify your questions in the following topics:
What does a digital marketing agency do?
The best SEO services in Canada are responsible for the planning, development and production of advertising campaigns for companies, focusing on the objectives and directions of the contractor.
These SEO agencies in Canada allow you to decentralize the following digital marketing process.
To internalize the digital marketing strategy, it would be necessary to hire professionals to work in multiple segments of digital marketing.
By hiring our Best SEO Company in Canada, you can ensure that all these aspects are handled by our experienced team of professionals.
Uses the best tools on the market
Using tools to diagnose your online campaigns helps bring in critical information and even facilitates some processes. However, Blue Web, the best SEO agency in Toronto, hires cutting-edge tools to meet all digital marketing needs.
Working with multi-channel strategies is not an easy task. We manage all processes such as scheduling posts across social networks, replying to comments, developing campaigns, creating ads, and budgeting. It is to make all efforts to create plans and execute them.
Provides new ideas
To keep the public engaged and build customer loyalty, creativity must be part of digital marketing.
In digital marketing, we provide news and update old information to gain prominence among so many competitors present in digital media.
Sales Team Performance Improvement
The SEO service in Toronto is not just about offering a way to outsource execution processes.
Our top SEO company in Canada works at every step to prepare consumers to become customers. We understand the audience profile and assertively communicate them and send qualified leads to the sales team.
Social networks are the new children of the digital world, which in a very short period of time has taken over the attraction of the world. Being the most popular of all digital arenas, Social media are the effective way of reaching out to the target audience. This space is very effective. It is no exaggeration to say that some people have identified the Internet with social networks and messengers. Social networking and messaging have a special place among different people as they are easily accessible by cell phones, interfering with people’s lifestyles and the way they interact and bring people together. They have become part of their lives and their families.
Developments and innovations of companies such as Facebook, Twitter and Google in the field of social media, with the use of various forms of content (video, graphic, photo, text, stickers and emoji) have made social networking great potential for businesses. Another important point in social networks is that they are not a “duplicate” of each other, as each of these networks has their own nature, theme, and application, and each has a specific role and unique persona of their own.
Linkedin, for example, is a social network for business, and administrative communications and has the same tone and application; Twitter is a place for specific social and political action and a place for expressing political and social points of view. YouTube is a video-centric social network and it has no place other than video. Instagram is a place for mixing and completing photos and captions and is one of the most popular social networks in the world. Finally, messengers while not categorized as social media in function, but have become a place for businesses to communicate with their audience.
So every business should use different social networks according to their needs and according to capabilities of the media. Social networking strategies and marketing campaigns are a delicate and sensitive challenge and play a major role for many businesses.
A successful social networking does not necessarily depend only on the budget you have, but having a good analysis of your business conditions, customer persona, and the type of social networking and communications.
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The overall concept of email marketing is simple. You choose a series of potential customers and current customers. You will then send email to these people through a digital campaign and campaign that has a strong strategy. If your strategy and campaign works, you can turn the potential into sales as well as loyal buyers who bought from you only once.
Email marketing is important for three general reasons:
- Email is the best way to communicate. According to Statista, about 90 percent of US employees check their emails during the day and during business hours. This makes email marketing an up-to-date way of communicating with customers.
- You have your list. If your company is active on a social network, you may have a specific list of fans. But this list may be lost or not performing well. In the field of promotional email you have a comprehensive list of prospects and clues that you can keep forever.
- Email performance is better. Products featured in emails are more likely to sell. It is said that, email marketing has a 3800% ROI. It is one-third for of this number for social media. All of these figures show you that email is the best selling option.
So if you are going to opt for a new approach in marketing and advertising, it is best to remember this information. Email marketing is a simple advertising method that can generate good returns for your company.
There are currently over 3.8 billion email users worldwide. It is projected that this number will reach 4.1 billion or more by 2021. This has made a lot of people think about spending money in this field. US companies are expected to spend $ 350 billion on email marketing in 2019.
But there are other figures. In contrast to social networks, it’s best to take a look at the following statistics:
- A report found that 72 percent of people would prefer to see promotional products via email, and only 17 percent would prefer to advertise on social media.
- If you put the social sharing button on the email, the click conversion rate will increase by 158%.
- Your email subscribers share your content 3 times more than your other subscribers.
- Email using for attracting customers is 40% more efficient than Facebook and Twitter.
- An email is 6 times more likely to attract clicks than Twitter.
- On average, emails will be 3 times more likely to produce products orders for you than social media.
- 90% of people prefer to receive news and updates from a company via email, and only 10% want to receive it via Facebook.
Well these statistics were more in contrast to social media. It is better to take a look at other statistics to gain a broader understanding. This understanding will help improve emails
- About 53 percent of all emails are read on cell phones. 23% of these people will see their email again.
- Gmail has 900 million users and 75% of these users have access to email through their mobile app and mobile browser.
- Every year email access to the cell phones is increasing. From year 2011 to 2013, that figure was up by 30 percent.
- If an email is personalized and user-targeted, clicks will be 14 percent higher and lead to customer conversion rate will increase by 10 percent. Emails with personalized subject will also be 26% more likely to open.
With such statistics, you have a general understanding of the importance and form of email marketing.
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Online marketing or internet marketing is a way in which web-based channels are used to spread the message about a company’s brand, products or services to potential customers. The methods and techniques used in online marketing include email, social networking, display advertising, search engine optimization or SEO, Google Ads and more. The purpose of this marketing approach is to reach potential customers through channels where customers spend their time reading, searching, shopping and socializing online.
The widespread use of the Internet for business and revenue making, or for personal use, has created new ways of advertising and engaging in marketing, including the above (search, shopping and …). There are also many advantages and challenges to online marketing. Professionals in the field use digital media to attract, interact and convert virtual visitors into customers.
Online marketing is different from traditional marketing. In the past, marketing has traditionally involved the use of media such as print advertising, billboards, television, and radio.
Before the advent of online marketing, the cost of goods or services available in the market was often expensive and difficult to evaluate in traditional ways. For example, to determine the level of awareness of a brand, national TV advertising campaigns were used to measure awareness, but nowadays anyone who owns an online or even offline business can build a website and Creating customer engagement campaigns, at little or no cost, can somehow play a role in online marketing. These marketing products and services can also be improved by optimizing techniques and fixing any bugs and shortcomings.
The main advantage of using online channels (Facebook, website, Instagram, etc.) to market a business or sell a product is that it is possible to measure the impact of each channel and the amount of interaction or conversion rate of visitors. For example, you can determine how many visitors to your site’s landing page have clicked on the shopping option. This will allow you to get to know your customers better and improve your customer relationship channel. Among the visitors who become customers, more analysis can be done to determine which channels are most effective in reaching customers.
Please see our past post, “What is digital marketing” as well.
In this modern marketing approach, the focus is on the Internet-center digital capabilities. This approach insists on introducing products and driving sales through the digital space. By adapting to the principles of marketing and applying different approaches, Digital Marketing has made it possible for customers to live on the web and the Internet, bringing business to the Internet at a rapid pace.
Digital marketing is an “online toolkit” through which its tools can be applied to digital and internet marketing. Tools such as Google Analytics, AdWords, digital banner and click advertising, app marketing, game marketing, video marketing, email marketing and social marketing, motion graphics, SEO, and more are just a handful of these.
In fact, digital marketing is the introduction and promotion of products and brands through one or more electronic media. One of the most important features of digital marketing is the ability to measure the effectiveness and efficiency of advertising campaigns, while being cheap. Digital marketing is also compatible with all types of business scales from a young name-seeker with a small capital to a multi-billion dollar business like Apple, they can all take advantage of digital marketing capabilities.
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