Table of Contents
1-What is SEO?
SEO stands for Search Engine Optimization. It can be defined as follows:
SEO (search engine optimization) does not mean cheating or manipulating search engines with unethical methods. They are to help improve the visibility and relevance of websites in natural search results to achieve high rankings.
SEO is a set of methods for changing websites strategically. This process expresses the most important relevant factors of the page and increases its importance in the search results page.
SEO is not a simple process that is easy to implement because it requires a lot of knowledge, experiences, and patience. Search engines are unpredictable with the constant change of their ranking algorithms. Therefore, it is the duty of SEO engineers to keep their information up to date.
Google’s ranking algorithm has more than 200 criteria for ranking a site. Therefore, SEO engineers should consider the most important of these criteria for successful SEO implementation.
2-History of SEO
The first search engines have launched in the early 1990s; Some of the most popular were Infoseek, Alta Vista, and Yahoo. At that time, people looked at search engines as a list that was done in alphabetical order. There were pages like AAA at the top of this list.
As the Internet grew, newer search engines appeared that used more sophisticated ranking algorithms. These algorithms used keyword density criteria (the number of times a keyword or phrase was used on a page divided by the total number of words on the page) and keyword-like tags to understand the websites’ contents.
With the development of page rankings by search engines, SEO engineers sought to find ways to influence these engines’ ranking using both ethical and immoral methods.
An article published by the New York Times in November 1996 talked about web developers using immoral SEO methods to get to the top of search results. This article explains how web developers can quickly load a site with specific keywords that are usually hidden behind the site graphic, resulting in search engines counting those keywords and increasing the site’s ranking.
As mentioned, getting high rankings for specific keywords was much more comfortable in the early days than today. Using immoral methods at the time was guaranteed to be at the top of the search results list. Search engine algorithms have become more sophisticated today, and it isn’t elementary for optimization engineers to manipulate search engines. However, this cat-and-mouse game between SEO engineers and search engines still exists today and will continue.
3-What are the goals of SEO?
The goal of SEO is to help websites rank high in natural search results and increase the relevance between pages and keywords entered by users. Showing the most pages related to the entered search query has many benefits for both the user and the search engine. The user gets the most relevant search results, and the search engine becomes more reliable because its algorithm shows the most relevant pages.
After SEO started to improve the ranking of sites in natural search results, this process required knowledge and time to implement its methods. Time is the most significant initial investment to optimize a website or a page.
Depending on how we use the competing keywords in the optimization, SEO can take weeks or months to get results. Although search engine optimization results may not effect quickly, the benefits of SEO will increase the site ranking and increase the number of visitors in the long run. Websites need to be on the first page of Google search results, especially among the top three natural results, which account for 58.4% of clicks.
Not surprisingly, websites compete with the products and services they sell for rankings in search results.
It is beneficial for many sites at the top of the search results, especially those that increase the number of their customers as site traffic increases.
A study shows that searchers love to click on natural links in search results; The study found that 72.3% of Google users click on natural links in search results, and only 27.3% of users click on paid list links. It is another reason why companies are aware of the impact of SEO and are willing to spend time and money on it.
In general, SEO goals are as follows:
• It has a significant impact on website visits.
• Creates a brand.
• Will increase site traffic.
• Made the website rank better on the search engine results page.
• Increase product sales.
• The best tool for advertising.
4-What are the essential steps in SEO?
SEO and site optimization is a time consuming and continuous process. There are many techniques and methods to get a better position in Google results, each of which can positively impact this process. To succeed in SEO, we need three primary arms of each site.
What are the three primary arms for SEO success?
1- Technical SEO
Standardization of site coding, observance of SEO principles in design, standard markup, optimization of site speed, design of responsive version, and the like are called technical SEO. To start content marketing activities, we first need a reliable platform and official site.
2- Content marketing
Activities including identifying valuable keywords, analyzing competitors, formulating content strategy, producing relevant content, tagging and categorizing, internal linking, etc. can be considered part of the content marketing process. Success in SEO is almost impossible without content.
3- Targeted link building
SEO technical standards and producing valuable content can take you to the first page of Google results, but to get the 1st rank and compete with older sites, you need external linking for your website. Activities in social networks, specialized forums, comment marketing, buying backlinks, buying ad reporting, etc. called SEO Off-page.
5-What are the SEO Types?
-What is on-page SEO?
On-page SEO is related to the direct control of your website’s code or content, including text, images, links, etc.; In general, everything you upload to your site is related to SEO On-Page. This method is the basis of all optimization efforts because it is where you have the most control. Any changes you make to your site content will affect the search results, so the SEO On-Page method must be done correctly before the SEO Off-Page method.
-What is the off-page SEO?
Unlike the SEO On-Page method, where website development is done with high direct control, the off-page optimization method includes all the upgrades that are done outside of your website. This includes everything that can help you get a high ranking of your site. SEO Off-Page focuses primarily on getting backlinks (links that point to your website from other sites) then optimizes search engine optimization using off-site methods.
SEO Off-Page is an unlimited process run by SEO engineers to get links.
-What is white hat SEO?
In technical terms, white-hat SEO refers to techniques, methods, and strategies that follow the rules and guidelines of search engines. It does not mean cheating or manipulating search engines or users in any way. It is also called ethical SEO because it either has a long-term performance or uses the right guidelines and policies to get high rankings in search engine results.
-What is Black Hat SEO?
In other words, the term black hat SEO refers to a set of commands used to deceive, play, and manipulate search engine algorithms to obtain high rankings. It is essential to know that these methods are immoral and will not be endorsed by any search engine. Using these methods carries the risk of being removed from the database list of Google forever.
Doing black-hat SEO tactics may cause a sudden increase in search results, but can lead to fines or complete removal from the search engine database.
6-What is the impact of user behavior on SEO?
Google’s new algorithms, notably the RankBrain algorithm, try to analyze users’ behavior when searching and optimize the results according to the same ranking. Each time a user searches for a phrase on Google, it will select one or more results in Google Bids. Google will pay close attention to users’ choices. For example, if a site ranks low in Google results, but many users click on it, Google will improve its position.
Also, the time users spend on a site to search again on Google will be especially important. It is called Dwell Time from when a user enters your website until they search for the same phrase on Google again.
Blueweb Online Solutions helps you gain a valuable body of knowledge and experience quickly and improve your position in search results by articles about online courses in SEO training, Google Webmaster training, and SEO training. One of our services is a complete package of SEO for Candian businesses.
7-What is the importance of SEO?
Most internet users find their pages on major search engines such as Google, Bing, and Yahoo. Therefore, proper SEO is the key to getting more traffic. Besides, search engines provide users with what they are looking for, so customers will trust your site more than online advertising, and this shows what SEO is worth and why it should be considered.
Keywords searched by users in search engines are very important. Experience has shown that attracting a lot of visitors through Google can guarantee the success of any company. Visiting SEO methods is superior to any advertising and will impose less on you in the long run.
8-Why do search engines need SEO?
Google is a smart engine, but it still needs the help of users. They are always trying to provide better results to internet users. However, there are limitations in this direction that create the need for SEO. Wrong SEO can hide you from users and waste all your efforts, so your competitors will have more traffic and popularity with more mediocre content.
Google crawlers have relatively specific factors to understand the content of the page, which, if you follow them, will increase your chances of gaining a place. These factors are called on-page SEO, and to be successful, we need to know what these factors exactly are in SEO.
9-Articles on Search Engine Optimization
Here are some articles on search engine optimization:
Research in Search Engine Optimization Strategies for Large Website Development
In this study, the researcher believes that when the website’s implementation is completed, the problem that many companies face is that they do not know how to introduce their website on the Internet, which is the best way to enter the site. In this research, based on 77 criteria that have been examined from various sources and search engines, the optimization strategies for website development are introduced as follows:
• Improve site structure
• Keyword strategy
• URL strategy
• Code optimization
• Text processing
• Input link optimization
• Domain and hosting strategy
Analysis of search engine optimization techniques
This study examines and explains the optimization strategy of Google and Microsoft companies, and the case that has been studied and analyzed is the strategies related to Microsoft company. The most important criteria for search engine optimization, according to the researcher, are:
• Add Allow or DisAllow to the sitemap
• Add URL to sitemap
• Add a sitemap to robots.txt
• Use analysis tools to crawl
Search engine optimization to increase website visibility
In this study, researchers divide the factors that affect the increase of site ranking into three or three parts:
Search Engine Owners’ Companies: Searchers run a query on search engine pages, and then the result is displayed on the search engine results page.
Webmasters and Search Engine Optimization Companies are the companies that use a variety of tools and skills to increase the ranking of websites on the search engine results page.
Search engine searchers are people who search for information in search engines.
Researchers believe that people who do optimization activities should be aware of the latest search engine algorithms. They should consider the factors that increase site traffic and the words that end-users are looking for them. Be aware, in other words; they must always keep their information in the above three categories up to date.
Search Engine Optimization: Concepts of Technical Analysis
Researchers believe that search engine optimization is a process that never ends, and there are many techniques to improve a site’s ranking, but it is challenging to implement them all. :
The techniques mentioned in this research for optimization are:
• Increase external links
• Rename files
• One-way link
• Use Meta Tag
• Correct use of the title
• Use robots.txt
• Content optimization
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