What is local SEO? | Local SEO methods and techniques you should know

What is local SEO? | Local SEO methods and techniques you should know

by | 3 Sep 2020 | SEO

What is local SEO? Local SEO methods and techniques

Local SEO increases the sales of businesses locally. Local SEO Techniques and Methods In this SEO training article.

Local SEO

Every business that uses the Internet and the site must have a plan for its success. One of the first things to do in this planning is to get to know the customer. Of course, most businesses are not able to cover the entire statistical community of a country well. They, therefore, try to start their business more potent by relying on techniques such as local SEO and local advertising or advertising in the statistical community. In this article, we are going to talk about local SEO and its methods.

What is Local SEO?

Local SEO is used today as an effective and efficient way to grow businesses that operate locally or target a specific statistical community. In fact, by using local SEO techniques, you can promote your business products and services locally, or in the mathematical community, you are considering. In other words, continue your business in a more targeted way.

It should be noted that today most users use local searches to find the products and services they want and try to limit their search terms, so your site must be on the first page of this type of search.

 

Why should we have a local SEO strategy?

Between 40% and 64% of customers and users use local searches on Google and their devices to find what they need.
Local SEO can cover more and better target markets.
The user’s rate of customer conversion in local SEO; in other words, the return on investment is higher and faster.
Many of the services provided for Google Local SEO are free.
Local SEO techniques are easy and focus more on marketing.
Today, everything is done on the Internet, and few people pay attention to the list of paper ads to find services or products near their place.
Local SEO methods and techniques
Before we try to describe local SEO techniques, we must state that local SEO is no different from the site’s leading SEO. First of all, you should structure the place in terms of SEO and design on principles, and then think about optimizing your local SEO site. In fact, in this type of technique, you only follow the tips that make your website appear in search of phrases that users do locally.

1. Optimize the title and description meta tags and the density of keywords in the text

The first thing you need to do is optimize the title and description meta tags using specific keywords. Try to use keywords that users may use in the local search for your business, such as the best pastry shop in Ontario. Try to use a geographic keyword in your title and text. Also, try to keep the density of local SEO keywords in your document.

2. Google Maps and Business

Be sure to register your site address with full details in Google Maps and Business. By registering the link as a local SEO methods and techniques, your site will be helped to display your full profile along with the site address and description when users search by location.

3. Directories

Directories are another site that lists all businesses in their entirety. The only important point in this local SEO method and technique is that not every index can be useful in increasing your local SEO, and it is better to use popular directories.

4. Social networks

One of the most useful local SEO methods and techniques is Social networks. They are another platform where you can promote your products and services. For example, on most of these social networks, you can map your location and use the appropriate hashtags to help users find you better based on the local search. They can also express their opinions about your services and products, which can also improve your site’s local SEO. The most important social network that you should work on to improve local SEO is Google Plus.

SEO Checklist | A Good Assistance for website owners

SEO Checklist | A Good Assistance for website owners

by | 1 Sep 2020 | SEO

Seo Checklist

With the proliferation of businesses moving from physical to virtual, SEO, and search engine marketing topics have been doubly welcomed, so this article is presented.

On-page Seo Checklist

  • Choosing the right and strong keywords as your roadmap are efficient.
  • Pay attention to the integrity of the content, structure, and especially the page address’s standards.
  • Use the latest technology to design your site and make the most of analytics sites like Gtmetrix.
  • Choose the right and quality host.
  • Consider SEO algorithms and do not be bumpy in optimizing.
  • Follow the standards of the robot file and site map.
  • Help index the pages of the site and show the user the path of menu categories and sub-categories.
  • Internal linking helps a lot to direct users to be useful and relevant pages.
  • Structured Data, Rich Snippet, EMP, Canonical, and HTML tags are the minimum optimizations for your site.
  • Consider photo standards in name and size.
  • Minimize site errors.
  • The most important thing about optimizing your site is nothing but useful content in a proper format.

Off-page Seo Checklist

  • Spread the brand and content on social media
  • Publish relevant and attractive news to increase visitors to related sites and blogs and forums
  • Publish ad reporting on appropriate sites
  • You should know that mobile software and site are compatible with all types of mobile phones and tablets.

 

Last point of SEO checklist

SEO and website optimization have no end, and you have to use the best paths and facilities frequently.

Do not forget that SEO is changing the direction of following a few routine techniques to provide the best content. Also, in conceptual and semantic SEO, by creating traffic on the site and providing appropriate and attractive content, you can prove your site content’s acceptability to search engines.

According to surveys conducted and the introduction of SEO checklists in 2020, user satisfaction with content and articles with more than 1000 words and images and videos will make your items more successful and the phrase site optimization for search engines to site optimization Changed for the user experience.

 

What are Free SEO Tools?

What are Free SEO Tools?

by | 28 Aug 2020 | SEO

Fortunately, Google algorithm updates are for better and more accurate display of results on the first pages. So do not worry. If you apply the necessary quality in your work and have tools to evaluate your website, you can regain your previous ranking and maybe get a better ranking with these free SEO tools.

What are Free SEO tools?

There are several tools for this. Some are free, and some are paid to help you optimize your website for better visibility on Google and other search engines.

These SEO tools are introduced below, and you can use them depending on your needs and your SEO Marketing. First, we introduce a list of these SEO tools.

Google’s Webmaster Tools
Ahrefs
HubSpot’s Website Grader
Check My Links
BuzzStream
Moz’s Pro Tools
UpCity SEO Report Card
Woorank
SEMrush
Screaming Frog SEO Spider
Found’s SEO Audit Tool
Remove ’em
Varvy’s SEO Overview Tool

But what exactly do these SEO tools do, and what do they do? In the following, we will introduce two of these tools.

Free SEO Tool 1- Hubspot’s Website Grader

Cost: Free
Objective: Website analysis

In 2007, Hubspot introduced a free SEO tool called Website Grader that allowed businesses to optimize their website in different search engines, and then a new, improved version was introduced.

Website Grader analyzes the website from 4 primary aspects:

  • Performance: This free SEO tool analyzes your website in terms of size, number of requests, speed, and other SEO metrics.
  • Mobile support: Responsiveness of the site and the possibility of supporting the mobile version and site optimization settings for mobile are other features of this tool.
  • SEO: This free SEO tool analyzes the site in terms of search engine visibility for both index bots and humans, and thoroughly examines factors such as titles and meta descriptions.
  • Security: SSL certificate security analysis and user and site security is another feature of this tool.

With the Hubspot blogging app, you can optimize your SEO content even while writing.

Free SEO Tool 2- Check My Links

Cost: Free
Objective: Optimize links

You can use Check My Links to ensure your website’s performance in terms of internal and external links.

Checking for broken links by these free SEO tools can ensure that your website is working correctly. Consider a site like Wikipedia, for example, with about 711 links for the term “marketing”. Check My Links scans all of these links quickly and identifies any relationships that need to be reviewed. Strong Backlinks are shown in green and broken links in red.

Conclusion

Free SEO tools are numerous, and their number is increasing day by day. If you own a website or you work in the field of SEO, you should extract the tools you need according to your needs and use them. Other tools will be discussed in detail in future posts.

What are the SEO Services? Why should we use site optimization services?

What are the SEO Services? Why should we use site optimization services?

by | 25 Aug 2020 | SEO

What are the SEO services?

The most targeted type of digital marketing is the use of SEO services and web page optimization. The site’s SEO is of inbound marketing type, meaning that this is the customer who comes to you. When a customer is looking for a product or service, they get help from Google and other search engines and reach your brand and product.

 

Benefits of using SEO services

• In most marketing methods, after the end of the advertising campaign, we will not have any new entrants and customers. But marketing using SEO services is very durable. In many cases, it will remain on the first page of Google results for a long time.
• It is much more cost-effective than other marketing methods.

• SEO services to review keywords, analyze competitors, thematic implementation and content production

  • The most reliable SEO services to study the subject of activity, services, and goods, analyze competitors, identify and discover the best keywords to increase organic and natural site traffic through Google (Web analytics)
  • Optimal implementation of site structure and services to improve page layout and proper internal linking
  • Planning to produce quality content with attractive, famous and popular titles on Web search engines (Web Content Marketing)
  • Services to update and upload the provided content based on a regular and stable schedule.

• SEO services site structure (discovering technical problems and fixing SEO technical errors)

  •  Code optimization services and setting the wrong arrangement of HTML tags on site pages
  •  Implement and modify the coding of a responsive and suitable mobile user interface
  • Increase the loading speed of site pages
  • SEO services to build or alter the structure of page URLs and content
  • Create and edit robot files, sitemaps, and redirects

• Quality and durable link building services (Link building)

  • Preparing a permanent ad report for your brand according to the employer’s taste and publishing it on appropriate sites
  • Buy valuable backlinks and increase them naturally over relatively long and regular periods
  • Remove wrong links and prevent malicious backlinks
  • Link building on social networks

• Local SEO Services

Providing a variety of local SEO services (great opportunity for local and small businesses):
• Register site, activity location address, contact number, logo, and images in Google Map and seen in “Local Pack Listing.”
• Use “Google My Business” for companies.
• Add microformats using Schema.org (RichSnip optimization service)
• Local link building and registration in business directories
• Local optimization of site landing pages

• SEO consulting services

SEO Digital Marketing Agency provides specialized consulting services in the field of SEO.

• Website design according to SEO standards

  • Website design through proprietary programming or the use of content management systems such as .NET News, WordPress, Knop Commerce, etc. provides a variety of SEO services for corporate portals, corporate, store, news, private and personal sites.
  • Redesign the website, transfer the previous website’s content, and redirect the URLs in compliance with the principles of SEO.
What is SEO Marketing? Is it really Free for our business?

What is SEO Marketing? Is it really Free for our business?

by | 21 Aug 2020 | SEO

What is SEO Marketing?

SEO marketing is one of the techniques of optimizing your website for search engines that helps the user to find your site easily. To have a successful business, you need to take this issue seriously, and finally get enough information to improve it. In the following, we will discuss more this. Join us.

SEO marketing is one of the processes by which you can improve your SEO site and increase the site ranking. With the help of this method, you can upgrade your site ranking without paying any costs. With the help of this technique, you can make the necessary investments on your site. Finally, create a valuable content method for your website, and improve your site in search engine rankings.

What is the SEO Marketing process?

Search engines like Google use a variety of algorithms to determine the status of your site. One of the most critical factors determining your site’s ranking among search engines is your site’s content. In general, we can say that search engines do not understand your site images or videos. For this reason, you should spend a lot of time producing site content to place your site in the top search engine results.

Note that search engine algorithms do not examine your site’s content daily, but do so at regular intervals. It will also give you the time you need for SEO marketing. Now when Google bots check your site and see new content, your site gets more points.

What are the SEO Marketing advantages?

By using SEO in your services, you can place your site among the top Google rankings, and increase your site’s clickthrough rate. Note that all your activities will be fruitful when the user can access your website from all Internet sites.
With the help of SEO marketing, you can create backlinks on your site, which will improve your site’s ranking in search engines. It will increase the chances of users visiting your website.
With the help of SEO marketing, you can improve the ranking of your site and finally get a good Alexa ranking. Reducing Alexa rankings can have a detrimental effect on your website, so you need to increase your content quality in this area.

What is the role of SEO marketing in the success of internet businesses?

We do know what is SEO Marketing now, and the importance of SEO marketing in internet businesses can not be ignored. The impact of SEO marketing on your business is such that SEO professionals can also be considered a kind of marketer. Marketing is an essential factor for any business that you can use to increase your profits. You can do some marketing on your business by checking your website.

If you want to become an SEO expert, you must first identify the needs of users. The result of your research will have a significant impact on the SEO process. You can work on your optimization in different ways with the help of SEO marketing. For example, in the technical part of the site, the performance of programming is examined. Note that the more you follow the SEO principles on your website, the more successful you can be in SEO marketing.

Here are some key pointers in moving your SEO Marketing

  • Voice Search is one of the essential SEO marketing trends
  • Your mobile version is more valuable than the desktop version
  • Use the SSL security protocol for your site
  • Take UX user experience design seriously in website design
  • Artificial intelligence (AI) will change SEO marketing

These are the topics we will talk more about in future posts.

SEO Checklist | A Good Assistance for website owners

Backlinks in SEO ; Why it is important fo SEO?

by | 18 Aug 2020 | SEO

The importance of backlinks in SEO

In this article, we try to express a little bit of the importance of backlinks in SEO:

One of the active factors in SEO is backlinks that if they are determined correctly, it can improve the ranking and increase its users. They are essential because they show Google that your site is popular among other websites.

On the other hand, it will increase your domain’s credibility with Google, but not for every backlink! Which we will explain more about in the following. Backlinks are vital because they represent the domain of your site,

The more and the higher the quality, the higher the website rank will be, and the more page authority the site pages will have. Submitting links to social pages, forums, and other websites are very important and useful in SEO.

What is a backlink?

Backlinks refer to links that refer to pages or a page of a site. By clicking on them can be entered into the desired website.

Backlinks are created when a link is given to your site from another site, which is in the form of followers and novels. In general, linking from other sites is a positive signal to Google. And by doing so, search engines conclude that the content of a site is valuable.

Backlinks can be created naturally or spontaneously; for example, you can link directly to another site by specifying a specific name. In this case, you have created a natural backlink.

The importance of strong backlinks in SEO

  • There are strong and valuable links that are received from reputable and popular sites.
  • Websites that have a broad audience have the right Alexa color.
  • And they also have a good rank on the Moz site.
  • Getting backlinks from spam and poor websites will harm SEO.
  • And some competitors may even try to hit your site.

 

Follow and no-follow backlinks in SEO

It is better to compare follow links to points for easier understanding. More do-follow links mean more points. Therefore, the site with the highest score will win. When a page receives a lot of do-follow links, search engines usually realize the popularity and efficiency of its content and thus improve its ranking in the search results list compared to similar websites. Of course, you should know that a large number of do-follow links, under certain conditions, can reverse and cause your website to rank lower.

What effect do backlinks have on-site ranking?

  • When you receive a backlink from a site, you receive part of its credibility, and of course, this does not mean that the first site’s reliability is reduced.
  • We mentioned above that you should get healthy backlinks. One of the reasons for this is the credibility of the site.
  • If you get backlinks from a site with a good ranking in Google, this will have a positive effect on your site’s ranking.
  • And improves the site’s ranking in Google.
  • These changes do not happen instantly and will be palpable over time.
  • You should also note that receiving a large volume of backlinks in a short period is not good at all, and Google considers it as an example of fraud.

From which sites should we get backlinks?

  • Get links to these remarkable examples of backlinks in SEO
  • Sites that have topics related to your website and have the same keywords as you
  • Sites that rank well on Google and are in the initial results of the first page
  • From a site that has high page rank and page authority
  • Be sure to link to your site from social networks and forums.
  • Use news websites to submit links and report ad; ad reporting is also a kind of permanent backlink is essential.