What is Online Marketing and what are the benefits | blueweb.ca

What is Online Marketing and what are the benefits | blueweb.ca

Online marketing or internet marketing is a way in which web-based channels are used to spread the message about a company’s brand, products or services to potential customers. The methods and techniques used in online marketing include email, social networking, display advertising, search engine optimization or SEO, Google Ads and more. The purpose of this marketing approach is to reach potential customers through channels where customers spend their time reading, searching, shopping and socializing online.

The widespread use of the Internet for business and revenue making, or for personal use, has created new ways of advertising and engaging in marketing, including the above (search, shopping and …). There are also many advantages and challenges to online marketing. Professionals in the field use digital media to attract, interact and convert virtual visitors into customers.

Online marketing is different from traditional marketing. In the past, marketing has traditionally involved the use of media such as print advertising, billboards, television, and radio.

Before the advent of online marketing, the cost of goods or services available in the market was often expensive and difficult to evaluate in traditional ways. For example, to determine the level of awareness of a brand, national TV advertising campaigns were used to measure awareness, but nowadays anyone who owns an online or even offline business can build a website and Creating customer engagement campaigns, at little or no cost, can somehow play a role in online marketing. These marketing products and services can also be improved by optimizing techniques and fixing any bugs and shortcomings.

The main advantage of using online channels (Facebook, website, Instagram, etc.) to market a business or sell a product is that it is possible to measure the impact of each channel and the amount of interaction or conversion rate of visitors. For example, you can determine how many visitors to your site’s landing page have clicked on the shopping option. This will allow you to get to know your customers better and improve your customer relationship channel. Among the visitors who become customers, more analysis can be done to determine which channels are most effective in reaching customers.

Please see our past post, “What is digital marketing” as well.

What is Digital Marketing and its tools | blueweb.ca

What is Digital Marketing and its tools | blueweb.ca

In this modern marketing approach, the focus is on the Internet-center digital capabilities. This approach insists on introducing products and driving sales through the digital space. By adapting to the principles of marketing and applying different approaches, Digital Marketing has made it possible for customers to live on the web and the Internet, bringing business to the Internet at a rapid pace.

Digital marketing is an “online toolkit” through which its tools can be applied to digital and internet marketing. Tools such as Google Analytics, AdWords, digital banner and click advertising, app marketing, game marketing, video marketing, email marketing and social marketing, motion graphics, SEO, and more are just a handful of these.

In fact, digital marketing is the introduction and promotion of products and brands through one or more electronic media. One of the most important features of digital marketing is the ability to measure the effectiveness and efficiency of advertising campaigns, while being cheap. Digital marketing is also compatible with all types of business scales from a young name-seeker with a small capital to a multi-billion dollar business like Apple, they can all take advantage of digital marketing capabilities.

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