The internet has changed the way people do business. Therefore, it is important to embrace the opportunities of online advertising in Toronto that the internet brings to leverage your business.
Here comes the role of digital advertising companies in Canada such as Blueweb. We bring the most suitable digital marketing strategies according to your requiems, which will make digital marketing worthwhile, without necessarily having to invest large amounts to get a return on your business.
In this post, we will explain what the stages of our digital marketing strategies are.
Keep up and good reading!
- Attract audience
Without attracting visitors to your site, you won’t be able to complete another funnel step. Thus, getting targeted traffic to your target audience is one of the main goals you need to have when investing in digital advertising companies in Canada.
Therefore, at Blue Web, the content marketing company in Canada, we focus on producing content that is related to your market and interests your audience bringing them to your site.
- Convert the audience into leads
After attracting the audience, our digital marketing agency Toronto helps to turn them into Leads, meaning people who will be interested in your business to the point of leaving contact (email, phone, etc.).
But for that to happen, it is interesting to offer something in return to these people: it could be sending a regular newsletter, providing some interesting content (such as an e-book), or even sending promotions and discount coupons.
- Lead the audience through the sales funnel
Once you get in touch with these Leads, it’s time to start relating to them. This means leading them through the sales funnel until they are ready to buy from you.
As we are one of the top email marketing companies in Canada, we develop this relationship using channels such as email marketing, lead nutrition and social networking.
- Sell the products or services
This is the long-awaited moment. Once you have nurtured the relationship with your leads, they are ready to be passed on to the sales team. Note that with our digital marketing strategies, selling ends up taking on a more consultative character, because Lead is already much more informed and prepared about what your company offers.
- Digital marketing analysis
It is one of the great assets of our digital marketing services to measure every strategy. This allows the company to know if it is investing in the right tactics of online advertising in Canada, which ones have brought results and which ones need to be improved.
Metrics such as a number of site visitors, leads and opportunities generated are some of the most important to evaluate. They clearly indicate how the return on investment is being for the company.
Come to Blue Web, one of the top online advertising companies in Canada, and discuss your digital marketing project. Our professionals are always ready to facilitate you.