Online marketing or internet marketing is a way in which web-based channels are used to spread the message about a company’s brand, products or services to potential customers. The methods and techniques used in online marketing include email, social networking, display advertising, search engine optimization or SEO, Google Ads and more. The purpose of this marketing approach is to reach potential customers through channels where customers spend their time reading, searching, shopping and socializing online.
The widespread use of the Internet for business and revenue making, or for personal use, has created new ways of advertising and engaging in marketing, including the above (search, shopping and …). There are also many advantages and challenges to online marketing. Professionals in the field use digital media to attract, interact and convert virtual visitors into customers.
Online marketing is different from traditional marketing. In the past, marketing has traditionally involved the use of media such as print advertising, billboards, television, and radio.
Before the advent of online marketing, the cost of goods or services available in the market was often expensive and difficult to evaluate in traditional ways. For example, to determine the level of awareness of a brand, national TV advertising campaigns were used to measure awareness, but nowadays anyone who owns an online or even offline business can build a website and Creating customer engagement campaigns, at little or no cost, can somehow play a role in online marketing. These marketing products and services can also be improved by optimizing techniques and fixing any bugs and shortcomings.
The main advantage of using online channels (Facebook, website, Instagram, etc.) to market a business or sell a product is that it is possible to measure the impact of each channel and the amount of interaction or conversion rate of visitors. For example, you can determine how many visitors to your site’s landing page have clicked on the shopping option. This will allow you to get to know your customers better and improve your customer relationship channel. Among the visitors who become customers, more analysis can be done to determine which channels are most effective in reaching customers.
Please see our past post, “What is digital marketing” as well.