What is Digital Marketing
Digital marketing or internet marketing is a way in which web-based channels are used to spread the message about a company’s brand, products or services to potential customers.
Methods and Techniques used in digital marketing
- Social networking
- Display advertising
- Search engine optimization (SEO)
- Google Ads
The purpose of this marketing approach is to reach potential customers through channels where customers spend their time reading, searching, shopping and socializing online.
Professionals in the field use digital media to
- convert virtual visitors into customers.
Online Marketing vs Traditional Marketing
Online marketing is different from traditional marketing. In the past, marketing has traditionally involved the use of media such as print advertising, billboards, television, and radio.
Before the advent of online marketing, the cost of goods or services available in the market was often expensive and difficult to evaluate in traditional ways. For example, to determine the level of awareness of a brand, national TV advertising campaigns were used to measure awareness, but nowadays anyone who owns an online or even offline business can build a website and Creating customer engagement campaigns, at little or no cost, can somehow play a role in online marketing.
Online Marketing is Measurable
The main advantage of using online channels (Facebook, website, Instagram, etc.) to market a business or sell a product is that it is possible to measure the impact of each channel and the amount of interaction or conversion rate of visitors.
For example, you can determine how many visitors to your site’s landing page have clicked on the shopping option. This will allow you to get to know your customers better and improve your customer relationship channel. Among the visitors who become customers, more analysis can be done to determine which channels are most effective in reaching customers.