That social media is already part of most companies, but knowing how to use it correctly is still a secret that we have discovered at Blue Web, the best SMO Company in Canada. Topics like social media marketing and inbound marketing strategies for business is still a mystery to many. Find out below how social networking and inbound marketing strategies at our social media marketing agency in Canada can help your business.
Define your persona well
Personas are the cornerstone of any social media marketing strategy because they represent your brand to the ideal consumer. Before developing a social media marketing strategy, at Blue Web, the Best SMO Company in Canada, we define your persona well in order to direct efforts to reach the right people with the right language.
Choose the ideal social network for your strategy
A common mistake of many marketers is to believe that the companies they represent should be in every possible social network. Each has its own characteristics and goals, and it is a waste of time and money to profile them all with the illusion that they will be reaching more people and possibly generating more sales. In our social media marketing services in Toronto, we generate content directed to answer any questions, inform or interact with the identified persona for the most suitable social networks. It will generate the most favorable positive results.
Promote your content on the social networks of your choice
Having chosen the social networks that best fit your brand and persona; it’s time to use all the power of sharing and dissemination in your favor through one simple step: sharing in them all the content created in your inbound strategy. At our social media marketing company in Toronto, we spread the word about each blog post, e-book, video, and landing page using specific calls to action to drive interaction. We also take advantage of ad features to reach even more people while always respecting the characteristics of the persona.
Track metrics and mentions
Once the content is disclosed, we monitor the metrics of each social network to have access to data such as click-through rate or the number of downloaded e-books. If possible, we also use specific automation tools to get an idea of all the numbers of social media strategies. Also follow any comments and mentions that come up regarding your brand, as they are a faithful source of what your persona feels or needs and, consequently, a great reference of content to be created.
So, now you know how we use our best SMO Services in Canada to develop social media marketing strategies, how about getting started? Call us today at Blue Web, the social media marketing agency in Toronto, and discuss your social media marketing requirements.