Why web design importance matters so much?
Web design includes many skills that together designs and maintains a website. Web design consists of graphic web design; interface design; authoring, standardized code and proprietary software; user experience design; and search engine optimization (SEO).
Now, the question is, why is your website’s design so important? Why do businesses spend this much to keep their website fresh and updated? why web design importance matter so much?
“Your website is the center of your digital eco-system; as a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.”
4 Reasons web design is essential
Your website is the first impression of your business.
“A stunning first impression was not the same thing as love at first sight. But surely it was an invitation to consider the matter. ” –Lois McMaster Bujold
When users enter your website, they will get their first impression of your business from how your web page looks. Your website is the face of your brand, no visual contrast, annoying pop-ups, and plain-looking design can tell a lot about your brand, so it is wise to put some effort and time into your website and let it stand out.
Helps search engines find you (SEO).
The structure of your website’s code can help search engines (i.g. Google) find you when a user searches a world related to your line of work. Many successful businesses spend endless amounts of money each month to stay on the top of the search engine list (To have an “optimized search engine”). If your web design does not get updated frequently and does not meet the SEO requirement, you could lose some traffic.
It makes your website easy to browse.
By utilizing the skill of User Experience (UX), we can easily make our webpage more browse-able. UX makes the experience of browsing in your website quick and enjoyable. The user can find what they need in a matter of seconds, and this will make them want to use your services more often, good UX combined with a gorgeous UI can make the difference between a mediocre website and Apple website.
It makes users trust your brand.
As we mentioned, web design is the face of your business, and users will judge your brand by it. Costumers will not trust a website with poor design. If your webpage is not fresh and looking updated, your user will get skeptical. Think of it this way; a person is trying to send bulk emails to some companies, he needs to trust you (Your brand) with his information and money, you need to convince your customer that your brand is worthy of your trust, and decent website design will convey this to them and this is why web design importance matters so much too.
We recommend you read the “How Important is It to Create a Website for Your Business?” article, if you like to know more about web design necessity in your business and to know why web design importance matters so much?