We Offer Great Social Media Marketing (SMO) and Inbound Marketing Strategies | blueweb.ca

We Offer Great Social Media Marketing (SMO) and Inbound Marketing Strategies | blueweb.ca

That social media is already part of most companies, but knowing how to use it correctly is still a secret that we have discovered at Blue Web, the best SMO Company in Canada. Topics like social media marketing and inbound marketing strategies for business is still a mystery to many. Find out below how social networking and inbound marketing strategies at our social media marketing agency in Canada can help your business.

Define your persona well

Personas are the cornerstone of any social media marketing strategy because they represent your brand to the ideal consumer. Before developing a social media marketing strategy, at Blue Web, the Best SMO Company in Canada, we define your persona well in order to direct efforts to reach the right people with the right language.

Choose the ideal social network for your strategy

A common mistake of many marketers is to believe that the companies they represent should be in every possible social network. Each has its own characteristics and goals, and it is a waste of time and money to profile them all with the illusion that they will be reaching more people and possibly generating more sales. In our social media marketing services in Toronto, we generate content directed to answer any questions, inform or interact with the identified persona for the most suitable social networks. It will generate the most favorable positive results.

Promote your content on the social networks of your choice

Having chosen the social networks that best fit your brand and persona; it’s time to use all the power of sharing and dissemination in your favor through one simple step: sharing in them all the content created in your inbound strategy. At our social media marketing company in Toronto, we spread the word about each blog post, e-book, video, and landing page using specific calls to action to drive interaction. We also take advantage of ad features to reach even more people while always respecting the characteristics of the persona.

Track metrics and mentions

Once the content is disclosed, we monitor the metrics of each social network to have access to data such as click-through rate or the number of downloaded e-books. If possible, we also use specific automation tools to get an idea of all the numbers of social media strategies. Also follow any comments and mentions that come up regarding your brand, as they are a faithful source of what your persona feels or needs and, consequently, a great reference of content to be created.

So, now you know how we use our best SMO Services in Canada to develop social media marketing strategies, how about getting started? Call us today at Blue Web, the social media marketing agency in Toronto, and discuss your social media marketing requirements.

 

Social Media Marketing and their importance | blueweb.ca

Social Media Marketing and their importance | blueweb.ca

Social networks are the new children of the digital world, which in a very short period of time has taken over the attraction of the world. Being the most popular of all digital arenas, Social media are the effective way of reaching out to the target audience. This space is very effective. It is no exaggeration to say that some people have identified the Internet with social networks and messengers. Social networking and messaging have a special place among different people as they are easily accessible by cell phones, interfering with people’s lifestyles and the way they interact and bring people together. They have become part of their lives and their families.

Developments and innovations of companies such as Facebook, Twitter and Google in the field of social media, with the use of various forms of content (video, graphic, photo, text, stickers and emoji) have made social networking great potential for businesses.  Another important point in social networks is that they are not a “duplicate” of each other, as each of these networks has their own nature, theme, and application, and each has a specific role and unique persona of their own.

Linkedin, for example, is a social network for business, and administrative communications and has the same tone and application; Twitter is a place for specific social and political action and a place for expressing political and social points of view. YouTube is a video-centric social network and it has no place other than video. Instagram is a place for mixing and completing photos and captions and is one of the most popular social networks in the world. Finally, messengers while not categorized as social media in function, but have become a place for businesses to communicate with their audience.

So every business should use different social networks according to their needs and according to capabilities of the media. Social networking strategies and marketing campaigns are a delicate and sensitive challenge and play a major role for many businesses.

A successful social networking does not necessarily depend only on the budget you have, but having a good analysis of your business conditions, customer persona, and the type of social networking and communications.

More information, click here