The most effective SEO methods for small businesses

The most effective SEO methods for small businesses

The most effective SEO methods for small businesses

Search engine optimization (SEO) is not just for big companies. As a small business or local business owner, you can do a lot to get good results in Google search.

Of course, optimizing search engines on a low budget can be a daunting task. However, there are many options for optimization before you need to look for natural, high-efficiency strategies to get things done faster.

In this article, we tried to gather some of the most effective SEO tips and strategies for small businesses; Which can be useful to get you started, so stay tuned.

SEO methods for small businesses

1-Find the niche of your business market.

Determining a niche is essential for local and small businesses. By knowing your niche, you can emphasize what makes your brand or product unique; And increase your chances of getting a good ranking.

Definition of Niche:

Niche (or so-called bite) means depression or hidden angle in the wall; But in marketing, it means recognizing a specific part of the market hidden from other competitors.

If you have a clear niche; You can compete with big and famous brands (despite their multimillion-dollar ads).

You need to know who your real customers are; And what words and phrases they use to describe your product. Because most people often use the same terms to find your website. Translate these terms into long keywords; it can help you optimize your business site in search engines. 

2-Brand name commercialization

The brand is essential for search engines. Commercialization also means things like your business logo and motto. You need to make sure that they can represent your company without further explanation. And what does your logo say about your values ​​and background?

3-Website optimization for mobile

Website optimization for mobile is not an advantage today, but a necessity. Being mobile-friendly; it is one of the active factors in improving the site ranking. To the extent that websites optimized for mobile compared to websites that are not designed and optimized for this purpose; They perform better in terms of ranking. That is why it cannot be ignored. Of course, with the arrival of Google’s mobile-first index, it makes perfect sense that website optimization for mobile is essential. Of course, its application is also effortless.

Content production systems like WordPress can do this with multiple plugins and for free. These platforms have many themes optimized for mobile; You can easily choose one of them. 

4-Start producing excellent and valuable content.

Search engine optimization for small businesses is achieved through the right content. Many small business owners only put their products and contact details on their site. But there are many more things that can be talked about or shared on the web.

It would help if you focused on influencing your potential customers. So it would help if you wrote about your business, your business goals, and why your products are excellent and things like that on your website. Besides, you can talk about market events or events related to your business.

When creating your content, you need to be realistic about the chances of being ranked in Google. If you are in a highly competitive market; Content can work well as a marketing tool and as input for social media. But it may not rank well on Google. This is normal. So you have to manage your expectations and be patient to achieve good results.

Choosing the right keywords to optimize your site for search engines is very important. The content you produce should be worth clicking on. Not to write about things that have nothing to do with your business.

shering content on social networks

5-Sharing content on social networks

While you can sell your products on social media (without having to have a website), but we recommend that you use social media only to promote your brand and direct potential customers to your site for shopping. You can use social media to help your brand, business, and products by generating the right traffic to your website. Social media can go a long way in improving the SEO of small companies. Check out SMO for more information.

6-Local evaluation factors that help improve your business SEO

Nothing matters more to your business than the community in which you live. If you own a small local business; To be seen and shine among your competitors; You need to have a strong local presence. Local SEO is at the forefront of marketing strategies for small businesses. Hence, given the importance of local SEO optimization, you need to pay for it in many ways. One of these aspects is obtaining local statistics and data to be seen on the Internet. Research has been conducted on the latest local search ranking indicators. According to this research, among the top 50 indexes, about 13.21% are related to citations, and 17% are related to links.

Obtain local citations mainly from three methods: industry-based platforms, business data, and the Internet. For example, the Yelp directory helps develop local listings of businesses such as restaurants, hairdressers, and ؛; And GMB is a standard gateway for all companies in all industries. Additionally, local citations can be obtained through blogs, government websites, and more.

Of course, you also need to keep in mind that just having a website is not essential. What matters is the accuracy of how you are present. It means that any discrepancies in your information in different lists can mislead your audience and customers and question your reputation. So make sure you define your business information in precisely the same way in separate directories and directories.

7-Create a site map

Crawling errors are one of the main reasons for the loss of website traffic. So if you want to increase your site traffic, you have to deal with it from the very beginning. Crawling means that search engines use their bots to index and view the content of a web page. Having a sitemap allows search engines to make a list of all the pages of the site. This way, the site pages are crawled more efficiently.

Creating a sitemap is not a difficult task. There are currently several online builders to build a sitemap. You can easily choose one of them. For example, for host websites on the WordPress platform, you can use a popular plugin called Google Site Map to create a sitemap.

Summary

As we said, there are various strategies to improve the site and its better ranking. First of all, you need to emphasize your uniqueness by focusing on your niche. Logos and tags are essential for customers to understand your business better. So you need to think about how to commercialize your brand. You can increase your site traffic by generating valuable and optimized content based on the right keywords. Also, social media activities can help you a lot. There are also local SEO factors that can bring tremendous benefits to small businesses.

SEO for wordpress | 7 Easy SEO Secrets in WordPress

SEO for wordpress | 7 Easy SEO Secrets in WordPress

7 SEO Secrets in WordPress

In this article, we have written seven SEO secrets in WordPress.

1-With www or without www:

In the WordPress settings, there is a public section of the site address box where you can specify whether your website will open with www or without www, but why do this? Despite the development of artificial intelligence of Google algorithms, address recognition with www and without www is not yet known to a website for algorithms. They are known as two separate domains and URLs.

To avoid duplicate content, you must choose one of these two modes, and one Redirected them to another. We have two types of redirects: 301 and 302. In redirect 301, the server’s response is the permanent transfer of the website to another address. In redirect 302, the reaction of the server is the temporary transfer of the server. So let see the other SEO secrets in WordPress.

2-Remove additional plugins:

Existence of unnecessary and unused plugins, apart from using WordPress hosting resources, will slow down the website to some extent. Remove extra and unnecessary plugins. It is one of the SEO secrets for WordPress, which is simple, but many don’t do it.

3-Image optimization and SEO:

An SEO image must have the ALT property; the file name (Image name) must be appropriate,. The image size must be specified in the IMG tag, and its size must be reduced as much as possible.

Use the EWWW plugin to reduce the size of your images, the Seo friendly image plugin to add the ALT property, and the google image site map plugin to create a sitemap for images. Before Uploading any image on your site, compress it. The image compressor is a good website for this issue.

404 code-seo secrets for wordpress

4-Identify and delete 404 or broken links:

When the server returns the 404 code in response to the browser request, it means that the file in question is deleted and not available on the server. It is very upsetting for Google and maybe one of the reasons for the site penalty. Use the broken link checker plugin to identify them. This plugin automatically detects broken links and targets unlinked ones.

5-Internal links:

One of the most critical secrets for WordPress is the use of internal link building techniques, linking them in the content of related content, and using keywords in their inline text. Some plugins automatically link some keywords to the specified page; the use of these plugins is not recommended; it is better to connect the relevant content yourself.

6-Cache activation:

Use the cache to save your website template to the user’s system and load it faster on subsequent visits. Use W3C Total Cache or Wp Super Cache plugins to enable cache.

7-Database optimization:

The last option of secrets for WordPress is Database optimization. When you hear about database optimization, you may think of normalizing them. WordPress banks have been normalized as much as possible, and you need to remove some extra information that is not required from the bank to use the WP-Optimize plugin.

We recommend you read “15 reasons that we use WordPress to design websites for our clients”