What is Digital Marketing
Digital marketing or internet marketing is a way in which web-based channels are used to spread the message about a company’s brand, products or services to potential customers.
Methods and Techniques used in digital marketing
- Social networking
- Display advertising
- Search engine optimization (SEO)
- Google Ads
The purpose of this marketing approach is to reach potential customers through channels where customers spend their time reading, searching, shopping and socializing online.
Professionals in the field use digital media to
- convert virtual visitors into customers.
Online Marketing vs Traditional Marketing
Online marketing is different from traditional marketing. In the past, marketing has traditionally involved the use of media such as print advertising, billboards, television, and radio.
Before the advent of online marketing, the cost of goods or services available in the market was often expensive and difficult to evaluate in traditional ways. For example, to determine the level of awareness of a brand, national TV advertising campaigns were used to measure awareness, but nowadays anyone who owns an online or even offline business can build a website and Creating customer engagement campaigns, at little or no cost, can somehow play a role in online marketing.
Online Marketing is Measurable
The main advantage of using online channels (Facebook, website, Instagram, etc.) to market a business or sell a product is that it is possible to measure the impact of each channel and the amount of interaction or conversion rate of visitors.
For example, you can determine how many visitors to your site’s landing page have clicked on the shopping option. This will allow you to get to know your customers better and improve your customer relationship channel. Among the visitors who become customers, more analysis can be done to determine which channels are most effective in reaching customers.
1- According to the stats, 35% of the Internet is Powered by WordPress which means that around 455,000,000 websites are using WordPress right now.
2- There are thousands of free or paid WordPress compatible themes in the market.
3- There are more than 55000 WordPress plugins available. Many of them are absolutely free or reasonably priced. (Plugins are programs that can extend functionality or add new features to a website.)
4- Using WordPress makes your web-design price quite reasonable. It you start from scratch with other CMS, you must pay at least 5 or 10 times more. And WP is quite fast, In some cases, you can design a WP website in just one working day!
5- WordPress is multipurpose. You can use is for blog, magazine, personal, shop, business, forums, education and many other kind of websites.
6- WordPress is highly flexible and expandable. You can start your website as a blog and convert it to a shop easily.
7- Hundreds of best programmers in the world are continuously working on the core of WordPress, making it stay fresh and updated.
8- WP is available in more than 70 languages.
9- There are thousands of support pages and websites in the internet for WordPress. You can find solutions for almost any WP issue on google!
10- Millions of people are using WordPress which makes it safer, more user friendly and applicable.
11- Since many designers are familiar with WordPress, you can easily change your designer. But if you hire a personal developer to code your website, you are always imprisoned.
12- All reputed hosting companies support WordPress and offer special supporting features for it.
13- WordPress is truly SEO friendly.
14- It’s easy to work with & publishing posts is very easy.
15- Finally and the most important thing: WordPress has great plugins for digital marketing. It is a powerful machine which can turn your ideas to reality.
(Source of photos: Unsplash.com)
Creating a website is essential for your company to gain more visibility on the internet. At our web design services in Toronto, we help create this showcase for your business. We will express well why it is important to invest in our web design services in Canada. Keep up!
Creating a website for your business builds credibility
The internet is arguably already part of people’s daily lives. A company that does not yet have a digital presence loses room for its competitors. At our web design company in Canada, we design the website in a way to improve your credibility.
Increased Company Visibility
A website created by our web designer near me, you can be present online. It will develop digital marketing work that enables you to achieve very expressive results. Alternatively, our web designer Canada helps to attract potential customers, building relationships and providing positive experiences.
Possibility of new customers
With the best web design in Toronto and a good digital marketing strategy, you can attract new customers. Within digital marketing, there is a wide variety of strategies, techniques, and actions. You can count on the help of professionals at our web design company in Ontario.
Interaction with Social Media
If your audience is a fan of social media, then you also need to be present in this universe. Your website designed by our web design agency Toronto can help you leverage your results. Your site may have links that direct the visitor to their media profiles.
Possibility to increase conversions
Through the site by our web design service near me, the company can promote its products and services. It will provide a positive experience for visitors. In addition, you can take actions that foster a closer relationship between business and visitors.
Being found by Google users
The creation of your website by our best web design company in Canada is according to SEO techniques. It allows Google robots to see it as quality and relevant to the user’s experience. These factors make your site better positioned on Google pages.
Ease of standard answers
The ease of visitor finding information generates a positive feeling about the company. It facilitates their search for information and also helps to overcome possible obstacles. It also reduces the number of contacts with your staff.
Reduced Cost to Create a Website
To enjoy all the advantages, you do not need to make a huge investment. At a small cost, register a domain and open an account on a website hosting server. Then, there comes the job of our top web design agency in Canada. Creating a website at our top web design agency in Toronto is not a luxury investment.
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Marketing strategies are essential for any startup business. You need to have some special concerns. Check out how innovative digital marketing model we offer for startups.
How our digital marketing agency in Toronto helps your startup to succeed
1) Analyze the market
We have a good marketing strategy for your startup. Our content marketing company in Canada starts with market analysis. We also check the main segment, the competitors, the strengths and weaknesses of your business. For online advertising in Canada, we need to consider the following important factors:
- Market Size: Define your audience to determine the approximate size of your niche.
- Market buying power: Research the buying intent for your product or service.
- Competition: Understand the saturation of the market you are entering and the number of competitors
- Value Proposition: It is to bring a clear, concise and transparent idea of how a business can be relevant to the customer.
2) Define an audience
For online advertising in Toronto, our content marketing company in Ontario get a well-defined picture of your target audience. That is, your ideal customer. After all, it is the pursuit of satisfying your customer’s interests that will take your business further.
To do this, in our digital advertising companies in Canada, we do thorough research. At online advertising companies in Canada, we do not rely solely on personal theories or impressions. In our content marketing agencies in Canada, we understand the daily habits, hobbies and shopping habits of your customers.
3) Set goals
When we talk about startup marketing, goals are our key. At one of the top email marketing companies in Canada, we define a north and direct their actions. How to determine the next steps if we do not know where to walk? Once you have set your goals, it is much easier to work out the strategies for achieving them.
To help you set goals for your business, at one of the email marketing companies in Canada, we employ the most effective methods.
4) Produce content
Producing content is one of the most viable and best-performing alternatives for startup marketing. At one of the best email marketing companies in Toronto, it is an important step. Because startups are innovative business models, producing content that explains your product or service is essential.
Plus, it’s a great way to position, engage customers and strengthen your customer relationship. We produce information that helps and entertains your customers.
5) Measure the results
Regardless of the strategies we adopt, at one of the top email marketing companies in Toronto, we measure results. This requires determining metrics, meaning significant numbers that must be tracked.
Some of the metrics that we use are:
- Return on Investment (ROI): This metric defines the profitability of your marketing campaign. It can be measured, for example, through website traffic that eventually converts to new customers.
- Subscriber Acquisition Cost (CAC): It is the total marketing and advertising costs for a given period of time. It shows how many new paying customers have been generated during the same period.
- Customer retention rate: This strategy helps you measure customer loyalty.
- Conversion Rate: It shows how many visitors have converted to leads or sales.
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That social media is already part of most companies, but knowing how to use it correctly is still a secret that we have discovered at Blue Web, the best SMO Company in Canada. Topics like social media marketing and inbound marketing strategies for business is still a mystery to many. Find out below how social networking and inbound marketing strategies at our social media marketing agency in Canada can help your business.
Define your persona well
Personas are the cornerstone of any social media marketing strategy because they represent your brand to the ideal consumer. Before developing a social media marketing strategy, at Blue Web, the Best SMO Company in Canada, we define your persona well in order to direct efforts to reach the right people with the right language.
Choose the ideal social network for your strategy
A common mistake of many marketers is to believe that the companies they represent should be in every possible social network. Each has its own characteristics and goals, and it is a waste of time and money to profile them all with the illusion that they will be reaching more people and possibly generating more sales. In our social media marketing services in Toronto, we generate content directed to answer any questions, inform or interact with the identified persona for the most suitable social networks. It will generate the most favorable positive results.
Promote your content on the social networks of your choice
Having chosen the social networks that best fit your brand and persona; it’s time to use all the power of sharing and dissemination in your favor through one simple step: sharing in them all the content created in your inbound strategy. At our social media marketing company in Toronto, we spread the word about each blog post, e-book, video, and landing page using specific calls to action to drive interaction. We also take advantage of ad features to reach even more people while always respecting the characteristics of the persona.
Track metrics and mentions
Once the content is disclosed, we monitor the metrics of each social network to have access to data such as click-through rate or the number of downloaded e-books. If possible, we also use specific automation tools to get an idea of all the numbers of social media strategies. Also follow any comments and mentions that come up regarding your brand, as they are a faithful source of what your persona feels or needs and, consequently, a great reference of content to be created.
So, now you know how we use our best SMO Services in Canada to develop social media marketing strategies, how about getting started? Call us today at Blue Web, the social media marketing agency in Toronto, and discuss your social media marketing requirements.